After five years of feeding Memphis-style barbecue to Philly's western suburbs, former Food Network Star Chad Rosenthal knew it was time to bring his smoke and fire to the big city. In preparation for the opening of his second (Center City Philadelphia) and third (Warminster, PA) stores, Chad hired Little Warrior to pump up his brand and redesign his website.

The brand relies heavily on rich, textured food shots and brings Chad's personality front and center, including multiple shots that showcase Chad interacting directly with the food. BBQ-centric textures - like butcher paper and dark oak wood - and a rich brown and red color palette compliment the vibrant food shots.

Client: The Lucky Well
Industry: Restaurant / Food & Beverage
Project: Branding, Website Design/Development
Website: theluckywell.com